A new first-of-a-kind proposition, allowing Citi cardholders to power up their credit card with curated bundles that give extra rebates on the essentials they love.
This is a breakthrough offering in the credit card rewards category. So we create a breakthrough launch campaign.
Drawing inspiration from Transformers, we crafted a dynamic and ever-changing Citibank card image, filled with boundless energy, tailored in real-time to meet your needs. It clearly showcases the benefits consumers can gain from it.
Please watch the launch video below: