T-Mobile commissioned our team to design and exicute a national campaign to build awareness that they had some of the lowest rates in the nation. Utilizing an independent source, billshrink.com, we compared plans and showed customers their potential savings in real-time.
Out-of-home consisted of billboards, bus and train wraps, taxi toppers, wild postings, signs and posters.
The campaign consisted of over 95 in-store pieces including POS, signs, displays and selling materials.
Media promotions consisted of TV, radio and web ads nationwide, and special events in seven key cities, and motion graphics promotional videos played on Madison Square Gardens and the Fuse Building in New York.
Mobile guerilla marketing events also took place in the seven key cities.
