Bell Mobility wanted to re-launch their mobile phone service in Western Canada. They had one mandate: the advertising had to stand out visually.  Our solution was to create a ‘pixel world’ that existed within Bell Mobility phones. With our ‘pixel world’ we devised a visual language that could easily be adapted for television, print, online, store design, etc. The resulting campaign did exceedingly well for the brand.  The campaign was such a hit, that Bell decided to use it for their youth sub-brand ‘SOLO’ in eastern Canada later that year.