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Brief
Develop a new merchandise identity for Penguin, to appeal to Gen Z readers. Give examples of at least 3 different merchandise products, and showcase a coherent brand identity that speaks to who Penguin are now and what Gen Z want to see.
FLIP - Merch made meaningful
Concept
Gen Z believes that brands must be sustainable. So when it comes to merch, we don't want another tote bag—we want to do good. #BookTok has inspired a new age of reading and sharing literature, but with the world's biggest book club at every reader's fingertips, Gen Z is craving something more than merch.
Flip is reading done right. We're flipping merch on its head and reimagining book swaps for good. We're building a circular economy around the books you love, bringing you community and meaningful experiences. Let's flip it!
The Merch
Penguin Pass, Book Box and Bookmark, Flip App
1. Penguin Pass
Sign up to claim rewards and track your boxes
Your Penguin Pass is your access to the Flip community. Organise events, host an online meet-up and redeem perks. With your Penguin Pass, you can find your people and make it happen!
2. Book Box + Penguin Pal Bookmark
Recyclable book boxes and bookmarks for sustainable bookswapping
The Flip recyclable book box takes book-swapping to the next level. Follow the instructions to repack your box with care, and tear off a bookmark to send off your read with a handwritten review!
3. Flip App
Join and connect with the Flip Community
The Flip App connects you with the online community, letting you see where your box has been, build your reading identity, and share whether your current book is a total flip or flop.
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