Inspired by ocean life, candy kitsch, and vintage surf boards, the fictional Shweet Tooth Ice Cream brand presents an identity that is bold, sweet, and tongue-in-cheek.
In these original sketches, I explored different shapes inspired by the sea & surf.
I used different media for different effects – pen & ink, cut paper, water color.
The cut paper shapes became the main inspiration for the logo.
Parts of the water color sketches were reorganized into three different repeat patterns.
Color studies – the palette was extracted from select hues of the prelimary water color sketches.
Water color repeat patterns – building the back-bone of the brand.
In this part of the process, I explored with varying the scale of the water color graphics.
Narrative Literature (Menu)
Packaging (Ice cream cups)
This project presented a really great opportunity for me to explore, play, and simply have fun. Below are some quick paintings I did in which I attempted to capture the mood of the brand and its concept.
I decided to put some Shweet Tooth merch up in my Society6
store! Check it out :)
All images © Kat J. Weiss 2015. Do not reproduce without
the expressed written consent of Kat J. Weiss.