The Great Indian Book of Opposites
To an outsider, India is just a myriad of confusion, but we make it work, every single day. That deserves to be celebrated. In our own little way, we're shining a light on our country. We're trying to instil a sense of wonder, fuel an urge to discover and even spark a sense of pride through 'The Great Indian Book of Opposites,' a book which introduces youngsters to opposites through a uniquely Indian context.
We first hunted for relevant examples for each pair of opposites, virtually visiting every last corner of India. Armed with a list that surprised even us, we then breathed life into this list through illustrating them out.
Next, we got down to writing out a story that would teach, entertain and amaze, often all at once.
The Launch
We teased our newest product across our social channels by revealing its theme - Inspired by India
Our social channels continued to build anticipation by providing snippets of the book and quizzing our followers on India related trivia.
And on D-day, we launched the book simultaneously with our network of influencers, situated at opposite ends of the country.
And that's how we celebrated this wonderful, chaotic, spellbinding land we call home.
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