PSA Print Campaign
Art 235 BYUI: Project 03
For this project, we were to make three print ad posters to be used in a hypothetical PSA print campaign. We were “hired” by a nonprofit organization and the Ad Council to design posters that influence viewers through positive messaging and imagery to preform an action. The three posters were to be distinct, yet in harmony with each other when side by side.
The issue I chose to focus on was people not having working smoke alarms in their homes and the action I wanted my audience to take was to test their smoke alarms. One of the biggest reasons people do not test their smoke alarms is because they assume they are working. However, this assumption can have dangerous consequences. The Red Cross states that "Roughly 3 out of 5 fire deaths happen in homes with no smoke alarms or no working smoke alarms".
In each poster, I used relatable safe assumptions and combined a smoke alarm with objects related to the assumptions. I contrasted the safe assumption with the dangerous assumption of assuming your smoke alarms work. I also included a QR code on each poster that is linked to Red Cross's webpage with more information about smoke alarms.
After a long process of sketching and revising, this is my complete print ad campaign.
Poster #1
On each poster in this print ad campaign, there is a "safe" assumption, and a "dangerous" assumption. For example, it is safe to "assume you'll have takeout for dinner again" in that it will likely happen, but also that there is no harm done by making that assumption. If you assume your smoke alarms are working instead of testing them, however, that is a dangerous assumption.
Poster #2
It is safe to assume you'll watch more than one episode, but never safe to assume your smoke alarms are working.
Poster #3
It is safe to assume you'll forget something at the grocery store, but never safe to assume your smoke alarms are working.
Thank you for viewing my PSA print campaign, and I hope you feel inspired to test your smoke alarms!
