Decathlon is a global sporting goods retailer that offers a wide range of affordable sports equipment, apparel, and accessories. With a focus on accessibility and promoting active lifestyles, Decathlon aims to make sports accessible to people of all ages and skill levels.
The brand has recently opened a new store in Montreal, Canada. I've been asked to create a mural that weaves together elements of Montreal's distinct culture, such as its architectural landmarks, vibrant sports scene and diverse communities, infusing the store with an authentic sense of local identity.