Objective:
To send out an advertisement that would gain an edge over the competition.
Strategy:
The strategy here is almost invisible as all you see are type fonts. But the strategy takes place in several ways starting with color the color of the card here is yellow yellow is bright sunny and positive it is in the center of the of the color spectrum and can be socially identified with everyone. That is one of the purposes here the competitors send out two and three page letters demonstrating their professional expertise to lay mens who feel bombarded and threatened who are in a vulnerable spot and need comfort and reassurance. When they get the competitors mail that cost a dollar to a dollar and a half to print and send they get a jist of what it is and then throw it away. When they get a comforting yellow card they can identify with they save it. The information is the same as the competitors but synthesized in lay mans terms. Basically ridding the back of the competitors sending out a forty cent card that will utilize the dollar and a half advertisement of the competitor when three competitors send out information the yellow card just received five dollars of advertisement that his competitor paid for. The competitor paid for the yellow cards advertisement and unknowingly is advertising for the yellow card. This has been field tested and works great. This strategy was first used in the pocket electronic calendars that wizard came out with in the late eighties they would advertise the hell out of it and when you went to buy it sony had a better on cheeper siting right next to it and did no advertising they just let wizard advertise for them, and why not it’s free. The yellow card is also a certain pitch of yellow that of yellow cab some cab driver started his own company back in the day and found a color and a name that would stick in everyone head and that was yellow. There are also color combinations strategically placed the color red with the color yellow subconsciously means alarm so it has an alarming effect besides being easily visible. In the seventies the police did testing with the color red as all sirens were red and made everyone alarmed and ran guilty or not. So they decided to make the sirens blue to give a comforting feeling of oh good the police are here as opposed to run here come the cops. Later they decided on red and blue so the guilty would react and run from the red and the innocent would be relieved by the blue Here we put alarming emergency problem words in red and comforting solution words in blue. This strategy works time and time again because they only pay forty cents for every five dollar advertisement the rest is unwittingly paid by the competitor. Why compete with your competitor when you can employ them. This was the Samurai Strategy used in the early nineties when business became territorial war of occupied space rather than the mercantile mind set.
