DStv VI Pitch

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Bonolo Modise & Novic Hader

(Senior Creative Team)

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In the entertainment world, having a visual identity that stands out has become increasingly key. With international brands like Netflix, Disney+, and Prime Video focusing on the African continent, there's no time to slack for local giant DStv. Through this project, we explored what the broadcaster could achieve with a fresh VI based on its famous "DS" brand asset.

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CONTRIBUTIONS

1. Concept 2. Design 3. Art Direction 4. Creative Direction 5. Roll-Out

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A brand-centric Visual Identity

Unpacking the approach

The base of the VI is based on the unique "D" that is found on the DStv logo. It is then titled at a 1.25 angle that allows it to form a holding device that can be used for multiple purposes. The 3D folds around the device give the design depth and a feeling of motion. When multiplied, the "D" creates an "echo" that makes it easy for transitions to happen in animated sequences. We then added barely visible lines that slightly texture the overall design.

There are two primary purposes for the device:

1. Showcasing multiple pieces of content to highlight the variety that the viewer gets on DStv

2. Featuring only one piece of content to put emphasis on a specific genre

To wrap up the design, we include space for copy headlines highlighting the genre as well as the price. The DStv logo takes up the top right corner so that it is clearly visible as the main brand marker. This clean and cohesive approach makes it easier for DStv to implement a unique and consistent VI across all its marketing collateral.

Showcasing a variety of content using the "echo"

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This above showcase is tailored to resonate with viewers who want to get variety in their entertainment, including action, adventure, thrillers, and more. Through the echo design, we are able to highlight multiple pieces of content and uphold a consistent and cohesive layout across all DStv marketing.

Showcasing specific content using the "D"

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Genre driven approach

DStv offers so many genres of entertainment. Through the "D" design, we are able to highlight the most relevant pieces of content that cater to a wide range of viewers. Each genre gets space to shine and captivate the audience as we amplify the most intriguing moments from the content. The folds around the "D" device can either remain solid blue or take on a crystal clear glass format. This allows flexibility when promoting various shows/movies/sports that may need slightly different applications. This VI is there to aid the content and not restrict the beautiful shots. That's why even the copy headline is used as a sentence that includes the DStv logo. The price is then highlighted on its own for ease of reference for the reader.

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3D BILLBOARDS

When it comes to application, the point of this VI is to bring the content to life in the most daring and captivating ways. The content should jump at the person seeing the marketing communication and make them want to engage and find out more. With DStv, you can feel like you are right in the action of your favourite movies or shows.

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