The Kappa Originals was being launched as an independent music label that releases singles from various artists and they decided to hit it off with the first album launch and Live performances of the singles by the singers in Kochi. My challenge was to create eye-popping art that is inspired by Pop and Hip-Hop music to sync well with how the brand was positioning itself over the launch. I took a mixed-media approach with elements from completely different universes coming together to work in unison to create harmony in music. If you go through the tiny details, you might be amused by what you see. I added neon colours to make all the designs get noticed immediately. The colours of the Palapalooza posters greatly inspired me to do it as well.
