I managed the Instagram accounts for two distinct clients, each with unique objectives and target audiences. For the businessman Robinson Shiba, who presented the reality show Shark Tank Brasil on Canal Sony, I curated and created compelling content that aligned with his personal brand. By strategically planning and scheduling posts, I ensured consistent and engaging updates to keep his audience informed and entertained. Additionally, I closely monitored audience engagement and analyzed performance metrics to optimize content strategy and achieve maximum reach and impact. 

In the case of the healthy food and drinks company, I developed a comprehensive social media strategy to promote their brand and products. Through captivating visuals, informative captions, and the strategic use of relevant hashtags, I effectively communicated the company's values, benefits, and unique selling points. I leveraged the power of storytelling to engage with the target audience and foster a sense of connection and trust. Additionally, I actively engaged with followers, responding to comments and messages, and fostering meaningful conversations to cultivate a loyal and engaged online community.

Throughout both projects, I regularly tracked and analyzed key performance indicators such as reach, engagement, and conversion rates. This data-driven approach allowed me to continuously refine and optimize content strategies, ensuring that the clients' Instagram accounts maintained a strong online presence and achieved their desired objectives.

By successfully managing these Instagram accounts, I demonstrated my ability to create compelling content, engage with audiences, and deliver measurable results in terms of audience growth, brand visibility, and customer engagement.