Take Cover
Brief:
Create an innovative campaign to promote safe sex.
Your target audience is the 16-24 age range; you are the target audience so what would prompt you to think about the issue? Consider how to engage your target audience, how does this age group receive information? What tone of voice will the age group respond to?
Concept:
Research highlights that STI’s are not always visible and can go unnoticed unless checked regularly. Use metaphors and humour to create strong links to the issues in an accessible way for the target audience.
Solution:
A series of beer mats that visually express and emphasises the “hidden dangers” associated with STI’s, as well as advertise the support and advice available through the NHS.
