Morphy Richards visual brand language
Morphy Richards came to us with a vision: to re-establish the brand as a design leader in its field and create products for a new generation of contemporary consumers. As a starting place, we set out to identify the unique value of the Morphy Richards product brand.
Drawing from deep insights gathered from a series of workshops with key stakeholders, we found the brand was recognised for build quality, reliability and affordability. From here, we crafted clear product positioning guidelines and a product brand language that would reconnect with key customer segments and redefine the new Morphy Richards DNA.
As part of the exemplars, we designed the Authentics kettle, combining a clean and contemporary design language with a metal body that signified quality. Further to this, we crafted Chroma - a low-cost kettle which proved that a low price point didn’t have to come at the expense of great design. Each product spoke directly to its own consumer segment while sharing a recognisable identity as a range.
