Branding for the export insurance agency of Armenia. This organization, established by the government of the Republic of Armenia in 2013, operates within the framework of export-oriented industrial policy.

The agency offers insurance to exporting companies resident in Armenia against financial losses caused by non-payment by the buyer or default by banks on behalf of buyers.

The branding approach is focused on safety, reliability and growth. The logo features a slanted letter E, symbolizing progress, with an upward arrow pointing upward, signifying the HAAG's commitment to promoting Armenia's exports.