The project is a multimedia collaboration rooted from the artwork and text by author and artist Andrzej Bednarczyk. The key components include a 1000-page richly illustrated book with carefully crafted packaging, an audiobook, an extensive augmented reality application activated by each of the 246 drawings showcased in the editorial piece, as well as two Spark AR filters for both the book and audiobook covers. The project also includes a web page, basic branding materials and promotional animations.
Awards and distinctions
European Design Awards 2023 – category Self-Initiated Projects – finalist
The Most Beautiful Polish Books (Najpiękniejsze Polskie Książki) 2023 – Honorary Award + Distinction (category VI)
Communication Art Awards 2023 – Design – Book – Award of Excellence
The book (Listy minotaura do zakażonych trans. The Minotaur's Letters to the Infected) is an embodiment of Pandora's box. It's mysterious exterior once lifted, reveals a cubic, three dimensional representation of a pixel. It is a fragment extracted from the intense magma of the world wide web, in which we are all interconnected. The denseness of the drawings, filled with equal amounts of drama and humor, set out to inflict confusion and fatigue upon the viewer.
The augmented reality application, available for download through the QR code on one of the first pages of the book, activates addition graphic and text contents on each illustration.
Scan the QR code with your phone and try the dedicated
Spark AR filter through your Instagram or Facebook app.
Spark AR filter through your Instagram or Facebook app.
The Minotaur's Letters to the Infected
Andrzej Bednarczyk
Book concept: Andrzej Bednarczyk, Joanna Tyborowska
Illustration: Andrzej Bednarczyk
Layout design, typesetting: Joanna Tyborowska
Web page / app graphics: Joanna Tyborowska, Grzegorz Kwiek
Augmented reality application, Spark AR filters: Adam Janiga, Grzegorz Kwiek
Animation: Adam Janiga
Logo: Joanna Tyborowska
Photography: Grzegorz Kwiek
Installation: Andrzej Bednarczyk, Joanna Tyborowska, Grzegorz Kwiek
Editors: Michał Pilikowski, Joanna Wolańska
Linguistic consultations: Zofia Głuszek
Audiobook lector: Antoni Sałaj
Sound and mastering: Jacek Feliks, Purple Lagoon
Music: Tomasz Wolf
Publisher: Academy of Fine Arts in Cracow
City Art Gallery of Kalisz
www.listyminotaura.com