.
Common Belief
Common Belief was the first fashion brand commission I worked with in September 2021. As a new brand, the biggest challenge was creating a brand identity as they didn't have one when they first contacted me. In hindsight, I should have advised them to think their brand through completely before commissioning me. However, I did learn a lot about working with difficult briefs and clients through this project. Unfortunately, despite delivering a design I believed in the client never started the company officially and the designs have remained unused.
