BIVER
Digital
Approached by J.C Biver, a swiss watchmaking legendary business owner, Bonhomme plays a part in the launch of his new brand. Through an accessible and inclusive UX, our team in Paris develops an interactive website worthy of the highly sophisticated products of the watchmaker. We also create an instagram feed with an elegant design embodying the luxury and refinement of the brand.
UX
We tell the story of a concept, an approach where the visible gives place to the invisible. This storytelling is developed on a unique page thanks to blocks whose functionalities are adapted to the content and whose presentation renews the reading.
DESIGN
The refined minimalism of the interface brings forward the products visual content, borrowing from the standards of luxury and the tradition of the international style. Simple yet immersive, the website raises the target’s interest without fully unveiling the products, thereby strengthening the brand image of exclusivity.
INTERACTIVITY
Highly subtle and elegant, the page is focused on the discovery of the brand. The alternation of the black and white dominant patterns and playing with the depth of field reinforce the spotlight put on the products. Every time the user scrolls down, a new part of the watch is revealed at an atomic level on screen, giving a glimpse of the know-how of this high-end watchmaking actor.
MOBILE FIRST
By mastering the behaviour of the luxury sector’s target audience, we work on the creation of a strikingly relevant mobile user experience. The ergonomic and accessibility limitations related to mobile devices are not only taken into account with intelligence from the concept phase, but are also challenged in order to create an extremely performant, functional and entertaining experience.
