Erika Elizabeth Leon's profile

Art 230: Typography Poster

Project 03 l Typography Poster
Neue Haas Grotesk Poster Mockup 
The objective of this project is to create a typography poster design that will highlight the information and features of the Neue Haas Grotesk Font creatively and apply design principles such as hierarchy and balance to achieve an eye-catching composition that will be ready to present it in front of future designers and customers to convince they to buy the selected font.
Design Process
Sketches l Color Variations
With my design, I am trying to use hierarchy in size and color to achieve an eye-catching poster. I am distributing the important information of the font around the composition to be dynamic and easier to read maintaining the interest of the buyer. Finally, I chose a modern color pallet to highlight the "timeless" concept of this marvelous font created in 1957.
Final Typography Poster
Art 230: Typography Poster
Published:

Art 230: Typography Poster

Published: