The aim was to design an in-store interactive display to promote the graffiti collection of Nike shoes. The display will allow customers to see their own graffiti style come to life on the actual product. The customers can click pictures of their design and post it on social media using the Nike hashtag - #graffittibyme.
The overall theme of the display is inspired by various elements from the retro era as graffiti originated at the same time. The NIKE lettering in the display background is inspired by the graffiti art style, whereas the shape, look and feel of the centre display is inspired by the design and structure of arcade machines.
The centre display will have a screen where you can draw your very own graffiti design which will then be projected on the 360 degree rotating shoe using the projection mapping technique.
