Uber | Global fundraising campaign

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Keep Ukraine Moving

Brief:

The world may have moved on, but for Ukraine, the devastating war remains an ongoing reality. We must come together to keep Ukraine in the spotlight and get global support.

Global fundraising campaign

When the war broke out in Ukraine, Uber stepped up to the challenge, providing over 100,000 free rides for refugees. While Uber provided the technology, the Ukrainian drivers were the true heroes. They volunteered to transport people to safety, often risking their own lives to save others. The campaign 'Keep Ukraine Moving' features the stories of drivers Oksana, Dima, and Pasha. The goal was to raise funds for the United24 Foundation, to purchase new ambulances, which will serve as a lifeline for countless individuals caught in the crossfire.

Channels:

The campaign successfully reached audiences in over 10 countries through the Uber app and various Uber media channels worldwide. These stories were promoted within the app while you wait for your Uber driver or EATS order, providing a seamless donation experience with just a click of a button. This campaign has raised over $8.5 million to date.

We partnered with the exceptional Ukrainian agency, Banda, and the talented Ukrainian director, Oleg Tomin. Despite the challenges posed by the ongoing war in Ukraine, the entire campaign was shot on location, showcasing the resilience and determination of the people involved.