'YOU PICK, WE PLAN'
BRIEF
Develop a new tagline for Jet2Holidays, keeping in mind the loyalty of their consumers. Additionally, 3 poster designs were required to pair with the new proposed tagline.
INSIGHT
Jet2Holidays allows their customers to be very flexible with the type of holiday they are seeking. Jet2 takes full responsibility to customize and offer a tailor made holiday at the best prices - attracting customers to come again and again AND again.
This brief is set by School of Thoughts for Jet2Holidays and is purely for educational purposes.
Research, ideation, copywriting, conceptualization and designing done by me.
The ‘family’ inspiration was drawn from sunny destinations, where most people run off to, for a soothing escape. The goal is to appeal to one of their primary target audiences - families.
The ‘romantic’ inspiration was drawn from ‘The City of Love’ - Paris. The goal is to appeal to one of their primary target audiences - couples.
The goal is to appeal to holidaymakers - solo or in groups.
