Centaur is a fictional brand I created geared towards men that produces products for all grooming needs. The tone of the brand is classic with a little side of cocky. Products were packaged to emphasize the brand image and make the grooming process a little more appealing.
When I first started this project I was playing with the idea of creating a brand whose theme was the four horsemen of the apocalypse. I was also playing around with the idea of using the seven deadly sins as well as Greek mythology. I made list of what I was going to be packaging and sketching out what it would look like using the different ideas I had floating around. Continuing to sketch and figure out a solid idea, I drew a centaur with the words: “be more than a man, be a centaur”, and decided that was the best way to go. That little guy was to become my brand.
When I first started this project I was playing with the idea of creating a brand whose theme was the four horsemen of the apocalypse. I was also playing around with the idea of using the seven deadly sins as well as Greek mythology. I made list of what I was going to be packaging and sketching out what it would look like using the different ideas I had floating around. Continuing to sketch and figure out a solid idea, I drew a centaur with the words: “be more than a man, be a centaur”, and decided that was the best way to go. That little guy was to become my brand.
