Brief- For my designer led project I chose to participate within the ‘SAS’ brief which was to ‘Design A New Shopping Experience’.
Solution- The supermarket is a place for birthday cards, make up flowers, break-up flowers, graduation presents and first day at school lunches. A supermarket is a place which is jam packed full of emotion; both happy and sad. So with this in mind, I propose my idea which concentrates on the different ‘types’ of shopper. Looking at many different social groups I managed to pinpoint six different target audiences; Mature, Young, Indulger, Dieter, Decisive and the Indecisive.
The Indulger trolly has lightweight wheels so that it is easy to push, a large basket for easy filling and an extendable handle to fit over your tummy.
The decisive trolly has lightweight wheels, a built in sat nav for easy navigation and a flag for easy visibiltiy.
The dieters trolly has heavy wheels, so you can workout whilst you shop, a tiny basket so that you can resist temptation and a calorie counter.
The mature trolly has lightweight wheels, built in stability and glasses for the enhancement of ingredients.
