The Pain Point.
Namaka is a photographic business based in Maui, Hawaii, that wanted to be relaunched and revalued as a photographic tourist experience. The transformation aimed to shift from a 'family, fun' photo experience to a journey of self-reflection and self-discovery through the immensity of Maui's sea and the adventures of capturing the moment.
The Solution.
For the brand, our focus was on crafting a logo that exudes a sense of "handcrafted" uniqueness, embodying the essence of the brand's journey and connection it offers. To achieve this, we designed an emblem that mirrors both the sea and the lens's aperture, alongside a hand-drawn logotype reflecting the human touch of Namaka. For the broader brand identity, we harmoniously blended sunset and oceanic hues, cultivating a warm and approachable brand presence while also encapsulating sophistication to elevate the photographic experience.
