A new logo for the personal care brand dove.
Inspired by yin and yang, The ideal scenario is for yin and yang to be perfectly balanced and each have an equal share of the whole. When this happens, there is harmony and equality in the world. There are two dove which is drawn in one line. Straight and upside down doves together signifies the balanced and unique nature of dove brand. Regardless of gender, skin and body shape dove stands for everyone.
"beauty knows no boundaries" means that true beauty transcends any limitations or barriers such as race, age, size, or appearance. It emphasizes the idea that beauty is not confined to a specific mold or stereotype, but rather exists in the uniqueness and diversity of individuals. It promotes the concept of inclusivity and celebrates the beauty found in every person, regardless of external factors.
New Tagline- beauty knows no boundaries, celebrate every body.
Introducing new product line, powder to liquid body wash.
The powder is in a paper sachet and will be provided with a reusable bottle.
