The redesigned eye-gene eye-drops 10 ml box is a user-friendly packaging solution that caters to individuals with visual impairments and blindness. It addresses the needs of this specific target group of men and women ages 55 and above, by incorporating various accessibility features.
The box prioritizes accessibility by incorporating braille translations of the essential information. A QR code is included, granting access to an audio recording of the complete inner pamphlet. This feature empowers individuals with visual impairments and blindness to conveniently access comprehensive information about the product, that which would not normally be accessible to them.
The packaging features a simple flap opening mechanism for easy access, catering to
the target audience's convenience. The package can be hung, stacked, or laid flat on its back, offering versatility for storage and display. It is ideally suited for placement in clinics and pharmacies, where its hanging shelving option provides ease of identification from similar shaped products. The label sticker on the bottle incorporates braille in case of
the target audience's convenience. The package can be hung, stacked, or laid flat on its back, offering versatility for storage and display. It is ideally suited for placement in clinics and pharmacies, where its hanging shelving option provides ease of identification from similar shaped products. The label sticker on the bottle incorporates braille in case of
the loss of the original box, it can still be identified, and its expiration date known.
Spaceholder
Old New
Left- Old version, Right- Redesigned version.
Design and Dieline for box
Sticker label Design
3D printed stencil for hand embossing braille onto box and QR code to voice instructions of inner pamphlet with instruction information
To ensure accurate Braille translation, the services of branah.com, a trusted Braille translation platform, were utilized. The translation process employed precise contracted Braille Grade 2, which requires human intervention to ensure accurate transcription.
Display Imagery
Shelving display Mockups
