PT Identidade visual, branding e naming para projeto de evento esportivo do canal Gloob.
Em 2018 e 2019 aconteceram as edições da Maratoninha Gloob, evento que acontecia dentro da Maratona no Rio. Em 2021 recebi o briefing para desenvolver conceitual e visualmente um novo projeto esportivo, que seria itinerante e aconteceria dentro de ambientes controlados, por exemplo shoppings.
EN Visual identity, branding and naming for Gloob's brand activation event.
In 2018 and 2019, Gloob held editions of "Maratoninha Gloob", an event for children and families within the Rio Marathon, one of the biggest marathons held in Brazil. The aim was encourage families and children to do physical activities together and engage them with the beloved characters from the channel's main IPs. In 2021, I received a brief to conceptually and visually develop a new "move your body" project, this time smaller, itinerant and in environments that are easy to access and control, such as shopping malls.
