Mancuso Madness BBQ Sauce - Packaging
Purpose
The purpose of this assignment was to create a packaging project using flexible, paperboard, and rigid packaging. I chose barbecue sauce and seasoning because I thought it would work well for this project. I wanted to add a twist, and since I am Italian, I decided to combine Italian flavor with traditional barbecue sauce.
Target Audience
Italians who love BBQ and anyone who might want to add an Italian flavor twist to traditional barbecue sauce.
Call to Action
The call to action for this project is for the people to purchase the barbecue sauce and rub.
Campaign
Add a twist of Italian flavor to your barbecue experience.
Hardware
MacBook, Roland, Plotter Cutter, and Xerox
Software
Adobe Photoshop, Adobe Illustrator
Skill sets
Print File Prep, Photography, Typography, Package Design
Style Guide
Behind The Scenes
Process
I created the design using an Italian color scheme and legal packaging requirements for these products. Then I printed, cut and sealed them to create the physical pieces.
Printed and Produced
HP Printer Plotter Cutter Xerox
Copyright
All vector images came from Vecteezy.com. Mocks up from Packaging Course and Placeit.net.
