Creative Challenge:
Launch a new Cannabis-infused seltzer, in a market with low product understanding.
Launch a new Cannabis-infused seltzer, in a market with low product understanding.
Creative Solution:
Create a series of disruptive POS tools that use powerful brand elements, colours, and clear flavour cues. We then developed clear product messaging and product RTB's to fully educate consumers of what the product was and its benefits.
Create a series of disruptive POS tools that use powerful brand elements, colours, and clear flavour cues. We then developed clear product messaging and product RTB's to fully educate consumers of what the product was and its benefits.
