N.B. / Personal projectThis is a personal project with a non-commercial purpose, and it's not meant to violate any sort of copyright.
All credits go to the Orlando Magic's organisation and the NBA.
Orlando Magic — New brand identity proposal
As a long-time fan of basketball and of the NBA world, I’ve always been attracted by the image each team conveys through its logo and colors, and as a designer I thought about which organisation’s corporate identity could be improved and modernized.
The Orlando Magic’s logo, still to this day, lacks of personality compared to the other 29 teams in the league, so my aim was to redesign it maintaining some elements of the current one, but giving it a simpler and more impactful look. Also, the colors were slightly modified following the same principles.