Context 

The Eurovision Song Contest is the oldest televised music event in the world. Created in 1956 by 7 European countries, it became year after year the biggest musical show, watch by hundreds of millions of people on all continents. 

Loreen, this year's festival winner, has broken all-time records and becomes the first woman to win the festival twice. She already did it the first time in 2012 with Euphoria and this 2023 she returned with Tattoo, a song with Moroccan ethnic overtones and in which she wrapped us in her atmosphere. The contest returns to Sweden, and with it I have recreated the festival if it were held in Stockholm.

Concept

For this 2024 I wanted to use the slogan "Be the pride" because Sweden is very proud to organize the festival again after Loreen's victory. This year's logo represents the musical, cultural and social diversity that the Nordic country itself has as well as the countries that participate in Eurovision in the form of sound waves which in turn is a pentagram full of musical notes, sounds that as I said represent that diversity.

The visual identity:

Applications (part 1)