Kotsovolos, Father's Day Campaign, "Μy Dad is..."

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Client's brief: Create a Father's Day Campaign to praise modern fathers and connect fatherhood with specific Kotsovolos Product.

Insight:

Ιn Greece, a dad is surely a hero for his kids, but as far as society is concerned, dad's contribution to the children's upbringing is seen as little due to the deeply rooted traditional stereotypes. But times have changed and fathers are now committed and involved more than ever in parenting. Therefore, men in general embrace the concept of parenting in many different way.

Idea: My dad is...

Rationale: Dad is our first hero and every time we want to brag about him, we start with the phrase "My dad is..." "...My dad is the best....!" "...My dad is the strongest....!"

Strategy: In this Father's Day social media campaign for Kotsovolos Electronics Retail Company, we used the old time classic phrase "...My dad is..." with a twist.

Campaign: We show scenes of non stereotypical dads involved in common child upbringing & parenting activities, in some of which they used products from Kotsovolos. In a series of photos to deliver a Key Message: Fatherhood is a spectrum. The photos are posted in waves a few days before Father's Day and throughout the day, on Instagram and as a gallery post on Facebook. The SoMe Posts direct users in specific product pages to buy presents for dads for Father's day.

SoMe Caption: Οι δικοί μας οι μπαμπάδες είναι πάντα οι καλύτεροι! Χρόνια πολλά μπαμπά! ❤️
https://bit.ly/OMpampasMou
#fathersdayiscoming #kotsovolos