Jiaqi An's profile

Enlighten Branding

Enlighten, an international charity campaign, aims to illuminate lives by raising funds for street light construction in economically disadvantaged East African countries. Through collaboration and pooling of resources, Enlighten alleviates the financial burden on local governments and enhances the quality of life for residents.

During my visit to East Africa at the age of thirteen, accompanying my uncle, a road construction manager, I witnessed the rapid descent into darkness after nightfall, rendering the streets inconvenient and perilous for the locals. Inquiring about this issue, my uncle explained that limited funds only allowed for streetlights on main roads. Inspired by this revelation, I conceived the idea of brightening the residents' streets to bring light and transformation into their lives.
A visually striking image of a rectangular dark block housing a radiant yellow triangle symbolizes the streetlights in the night sky. It serves as a powerful representation of the lights that penetrate people's lives, imbued with care, warmth, and, above all, love.

Our souvenirs are offered free of charge to those who have made donations and contributed their assistance. Additionally, individuals can choose to purchase these souvenirs online as a means of supporting our campaign.

The app also incorporates our logo's distinctive shape, mirroring our merchandise and souvenirs. We have infused our signature yellow hue into every design, symbolizing our desire for the light we have created to radiate into all the areas that yearn for illumination.
Enlighten Branding
Published:

Enlighten Branding

Published: