The Wolf's Den
This pop-up store concept makes use of a simplistic style, alongside certain textures. The structure of the pop-up store is rectangular as I wanted straight lines & perpendicular angles to represent working towards a clear goal in mind (like a path that is clear & distinct), alongside discipline. The pop-up store colours include maroon, black & white, making use of the brand's colours to bring out its brand identity.
ARTIST'S IMPRESSIONS
O K V M I
COMPANY BACKGROUND
OKAMI is a Singaporean sportswear company, aspiring to create the most comfortable sportswear that can be worn in the gym, as well as for casual occassions, without looking out of place. 'Okami' means 'wolf' in Japanese.The company's missions is to represent those taking control of their lives, through the highs & lows.
CONCEPT MOODBOARD
The mood I was going for is serious and straight-forward, with a color scheme of maroon, white, black & gray. Textures that I would want to implement in my pop-up store would include uneven stone and smooth concrete, with a minimalistic & clean look.
WINDOW DISPLAY REFERENCES
I had to refer to wolf pictures in order to make the wolf mannequin using clay, it wasn’t easy.
LAYOUT SKETCHES
1st Sketch (on the left)
The pop-up store shape is circular, replicating the shape of a cave. The initial idea was to have a ‘cave’ as the wolf’s den. There would be a wolf display in the middle of the store. The arrows indicate the user wayfinding around the store.
2nd Sketch
The horizontal rectangular shape would portray what I want to convey in this pop-up store: going in a straight-line to reach one’s goal. The perpendicular angle and sharpness would convey the fact that one needs to stay vigilant, have clarity and have only one goal in mind, which is their fitness goal. The arrows indicate the user’s direction flow when they enter the store.
3rd Sketch
The pop-up store would be shaped like the company’s logo: a wolf’s head. The entrance is located at the top center of the head of the wolf’s head. The left side of the ear would be showcasing the male products of Okami, while the right would be the female’s section. The changing room would be located in the middle and last but not least, the payment area would be at the bottom of the head of the wolf’s face.
Wolf mannequins would be included to indicate the different sections (male/female). The changing rooms would be arranged in a way that the negative space forms an ‘L’ pathway for consumers to walk through.
SCHEMATIC DRAWINGS
