Brief: Create a New Campaign for The Body Shop, advertising the four products; White Musk, Colour Crush Lipstick, Body Butter, and Nutriganics Drops of Youth.
Having time for yourself is something that tends to be ignored by people who are 'too busy', or just don't think they have the time, however it is something that is hugely important to a person's health and happiness. With The Body Shop being around since the 70's, I wanted to portray how they have always been there to assist people with #YOURTIME, and how they are still here for you today. Therefore I dedicated a product to each decade from the 70's to the 00's, playing on the visual colours, and type used at the time. The campaign poster is digital, syncing with social media uploads using the hashtags, showing how people are spending their time, and how The Body Shop supports it. The idea behind this would be that as it became more popular on social media sites, people would be encouraged to purchase Body Shop products to help enhance their #YOURTIME.
Poster Campaign Series
By using Instagram with the hashtag, this would then upload onto The Body Shop's instagram feed, and the digital poster campaign
The advertising would be placed where the posters can be seen as a series, where possible, the campaign poster would be digital, allowing the social media updates to encourage people to have #YOURTIME
Alongside the posters, and digital campaign, there is also a printed booklet, this comes in a case - which, when opened up, reveals the importance of #YOURTIME, and gives four vouchers (one for each product). The inner booklet gives you more information about the products, focusing on how quickly they can be used. For example #YOURTIME doesn't need to be hours, and so products such as the Colour Crush Lipstick, allow you to take just five minutes out of the day for yourself.
