This series of 3x15'' + 1x30'' TVCs announces the launch of iliadbusiness,
the division of iliad which provides services for businesses.
B2B advertising usually shows a perfect world, full of smiling entrepreneurs whose dreams are easily achieved. A world of exaggerated and false promises, which iliadbusiness makes fun of - because the main values of the brand are truth and transparency.
TVC - 30"
TVC - 15" - Architect
TVC - 15" - Lawyer
TVC - 15" - Restaurateur
Agency: TBWA\ Italy
Creative directors: Vittoria Apicella, Frank Guarini
Creative directors: Vittoria Apicella, Frank Guarini
Creative team: Luca Attanasio, Alessandro Monti, Yara Saad
Production Company: Blackball
Director: Iacopo Carapelli
DOP: Emanuele Zarlenga
Photographer: Byron Mollinedo
