Client: BMW.
Role: Creative direction. Concept design. Content writeing. Design. Site wireframing.
This unique web component was developed for BMW Dealers to understand and communicate
the wide range of technologies available across the BMW range.
The Technology Hub allows dealers to select a vehicle from the range and show exactly which
technologies are available, which are standard and which are optional. Dealers can then review a
description of the technology accompanied by images and video. The component is fully
supported by a bespoke CMS allowing the brand team to quickly and easily update and add
content. The technology hub was so successful with dealers it was adopted for use on BMW.co.uk
