Penguin - Twist Your Day
D&AD New Blood Awards 2023 Submission
2023.03
Gen Z is on the journey of seeking individuality and self-expression.
Introducing Penguin’s Twist Your Day, a new merchandise line that aims to let Gen Z take creative control of their individual reading experiences. Each merchandise functions differently and interacts with Gen Z by tapping into their senses.
By offering Gen Z the opportunity to design their own reading experience, we hope to foster a deeper connection between them, the stories they read, and eventually with Penguin. All with a twist of a button.
Thank You.
=== Designed by ===
Ang Ying Xin
Koey Lim
Lee Xin Yi
Teh Khai Lin
