Established in 1963, Petron Sports developed as a family owned archery business serving the UK market. Over the years the product range has expanded to cover the full archery spectrum from entry level toys, through a wide range of leisure products and up to elite equipment. Now trading internationally and continually seeking to build distributor partnerships in new territories, this drive needed to extend to the business' online brand.
Our task was to take Petron Sports, with a virtually non-existent web presence and reflect its traditional core values and high-performance mantra across a highly functional reference site. This would combine all elements of the business and products with integrated access for key distributors and resellers, boosting brand performance in the wider marketplace by providing support and marketing materials. The rationale of the site was 'to put a face to the name' - with Petron Sports, as a manufacturer, solely trading to resellers globally, the site had to be heavily brand orientated, appealing to both international distributors as well as general consumer fanatics of the Petron brand.
Our task was to take Petron Sports, with a virtually non-existent web presence and reflect its traditional core values and high-performance mantra across a highly functional reference site. This would combine all elements of the business and products with integrated access for key distributors and resellers, boosting brand performance in the wider marketplace by providing support and marketing materials. The rationale of the site was 'to put a face to the name' - with Petron Sports, as a manufacturer, solely trading to resellers globally, the site had to be heavily brand orientated, appealing to both international distributors as well as general consumer fanatics of the Petron brand.
