Fizzard
Illustrations and label design of Fizzard Lemonades. Fizzard Lemonades are carbonated beverages made from natural juices. The brand name comes from the word "fizz" (the sizzling sound of bubbles in lemonade) and "wizard". Hence, "fizzard" is a wizard who specializes in lemonade magic.
My task was to create bright illustrations that would convey the theme of fairy tales and magic and appeal to both children and adults.
On each illustration, I drew different places of the fairy-tale kingdom, and I tried to add fun details to the labels that would be interesting to look at. Each label also features a large cauldron with boiling lemonade.
Pomegranate and mint
Black elderberry, elderflower, blackcurrant, and rosemary
Kiwi, melon and feijoa
Lychee, lime and cardamom
Pear, ginger, apple, cinnamon, lemon
I worked not only on the illustrations themselves but also on the layout of the design grid.
Initially, small cans with simpler illustrations were put into production. Later, this format was abandoned in favor of larger cans, and the first version was sold as a tasting set.
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