BACKPACKER
VISUAL IDENTITY/ PRINT ELEMENTS/ PACKAGING / MARKETING MATERIALS/ BRANDING/SOCIAL MEDIA/ COPYWRITING
Backpacker is a hiking club based in Finland, with 8 years of experience in hiking trips around the world. The brand goal is to awaken interest in sport and nature at the same time.
My objective was to create a friendly, energetic, and stylish visual identity, that can help the brand target the people with same characteristics.
The logo was inspired by Finland stories in the books for the moose. The moose is often associated with strength, energy, and wisdom. It also symbolizes good fortune and abundance.
