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2019 Nike HBL/You Only HBL Once 一生只有一次HBL

2019 Nike HBL / You Only HBL Once 一生只有一次HBL
We collaborated with Nike to create the visual identity for the 2018-19 HBL season, drawing inspiration from the 10 male and female high school basketball teams and their schools. Using dynamic geometric shapes, we captured the explosive energy and intense moments of the players on the court, showcasing their shining moments. Our artworks were presented through large-scale posters and lightboxes in Ximending and Taipei Arena, spreading the passion and youthful spirit of HBL.

與Nike 攜手合作,以 HBL 男女 10 校球員與學校精神為設計靈感,創作 2018-19 HBL 賽季主題視覺。運用一貫獨特的三角形幾何重組手法,微妙呈現球員肢體張力,詮釋其在場上發光發熱的瞬間,這次的藝術創作也透過大規模的海報與燈箱呈現,讓 HBL 的熱血青春氣息在西門町及台北小巨蛋散播延燒。
Posters and lightboxes throughout Ximending
Nike Flagship Store
Taipei Arena 台北小巨蛋
the front page of the Apple Daily newspaper 蘋果日報頭版
NEO19 NIKE Flagship Store | NIKE台北品牌體驗店
2019 Nike HBL/You Only HBL Once 一生只有一次HBL
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2019 Nike HBL/You Only HBL Once 一生只有一次HBL

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