Brief
AMANC, the Mexican Association to help children with cancer, asked us for a mission: to raise awareness of the International Childhood Cancer Day
Insight
Living day-by-day of this disease is similar to a war
Idea
We took some of the daily words these children have to face and found the sounds to ambient a war between their syllables.
We created a radio spot launched during the week before February 15th, International Childhood Cancer Day.
