4TH OF JULY
YACHT PARTY
For this graphic design project, the task was to create a visually striking campaign for a 4th of July yacht party. The target audience is young professionals looking for an upscale way to celebrate the holiday. The project includes a poster, 11x17 vertical, and three social media posts, 3x3 square.
The poster design is centered around the theme of patriotism and luxury. It features an illustration of a yacht sailing through the ocean. The yacht is adorned with an American flag, and the typography is bold and expressive, drawing the viewer's attention to the event name, date, time, location, and website or sign up. The overall design has a nautical feel that appeals to the target audience.
The social media posts follow the same design language as the poster but with a focus on highlighting different aspects of the event. One post features a close-up of the yacht with the event location in bold typography, while another post focuses on the event itself with an illustrated design of the American flag. The third post highlights the date and time of the event with a the ocean in the background and bold typography.
All the designs have a cohesive visual style with a consistent color palette, typography, and use of imagery. The copy encourages viewers to join in and experience the ultimate 4th of July celebration on a luxurious yacht. The designs create a sense of excitement and anticipation, enticing the target audience to sign up and join in the fun.
