GLADs a Plastics company that has been around since 1963. seeing their logo/brand identity change through the timeline I felt as if they are trying too hard to be "annoying" on store shelves by using bright reds and yellows to try and stand out against competitors; but the store shelf is already so loud with other brands choosing to do the same, So I decided I wanted GLAD to stop shouting their name and go for a more green and a quieter approach so they can stand out in the loudness.