"HOME BUTTON"
Digital campaign for Habitat for Humanity Hungary
Habitat for Humanity is a volunteer organization that builds and renovates homes for those in need. This low-cost campaign targeted a remarkable 1.2 million Facebook users and asked them to reset their browser homepage. The next time the user clicked ‘Home’, they saw real footage of what ‘Home’ really means for millions of less fortunate Hungarians.
Digital campaign for Habitat for Humanity Hungary
Habitat for Humanity is a volunteer organization that builds and renovates homes for those in need. This low-cost campaign targeted a remarkable 1.2 million Facebook users and asked them to reset their browser homepage. The next time the user clicked ‘Home’, they saw real footage of what ‘Home’ really means for millions of less fortunate Hungarians.
Awards:
Hipnózis 2011 / Public Service Announcement / Gold
Arany Penge / 2011 / Public Service / Bronze
Golden Hammer 2011 / Interactive / Shortlist
Featured in "Best of Ogilvy Action" 2012.
Advertising Agency: Ogilvy Budapest, Hungary
Creative Director: Will Rust, Ferenc Benesch
Copywriter: Karolina Galácz
Art director: Zoltán Visy
Account Director: Attila Probald
Account Executive: Orsolya Nagy-Sándor
Hipnózis 2011 / Public Service Announcement / Gold
Arany Penge / 2011 / Public Service / Bronze
Golden Hammer 2011 / Interactive / Shortlist
Featured in "Best of Ogilvy Action" 2012.
Advertising Agency: Ogilvy Budapest, Hungary
Creative Director: Will Rust, Ferenc Benesch
Copywriter: Karolina Galácz
Art director: Zoltán Visy
Account Director: Attila Probald
Account Executive: Orsolya Nagy-Sándor
