Designs of the first-ever exclusive beanie for Virginia Tech's 2022 Giving Tuesday campaign and exclusive Virginia Tech branded socks.
The beginning stages of product development began in June 2022, the final manufacturing through September 2022, and promotion up until December 2022.
Both the beanie and the socks embody "Vintage and retro" styles inspired by throwback fashion. The idea was to design merchandise that could be worn by anyone no matter their age or their style preferences. The wearer can feel confident, look their best in this merchandise, style with other Virginia Tech branded merchandise, and fit into the Virginia Tech community.
I worked alongside Virginia Tech licensing committees, Synergy Imports designers, and digital fundraising and marketing strategists to design, manufacture, and advertise the licensed Virginia Tech merchandise to be later available for purchase through the Giving Tuesday campaign.
The vertical stripes in the "True Colors" socks are inspired by Virginia Tech's notable Burruss Hall and grandiose architecture. I wanted the abstract appearance of the Virginia Tech logo "dissolving" into the stripes, which explains its middle placement between the stripes on the sock.
The use of horizontal stripes in the "Hokie Pride Worldwide" beanie was to represent the spread of Virginia Tech pride. This design is guaranteed to be unique. contrasting stripes in the maroon, white, and orange Virginia Tech colors, complete a playful and notable Virginia Tech impression.
product photography shot by me, on film.
