Exhibition Branding and Identity
"The Message On The Walls"
The exhibition "The Messages On The Walls" features a vibrant and varied selection of street art activism murals that deliver strong statements on social and political issues. The branding identity was developed to capture the vibrant colors, imagery, and messages of the artworks while also providing a sophisticated, refined touch. The bold color palette is primarily black and red, with accents of green, blue, and yellow to add vitality and contrast. The typography is bold and impactful, featuring large san-serif letters. The adaptable and flexible branding system can be applied across a range of mediums, including digital, print, and environmental design. The messaging and communication strategy highlight the critical social and political issues at the core of the street art activism movement, positioning the exhibition as a platform for marginalized voices to be heard. In summary, the branding identity for "The Messages On The Walls" exhibition celebrates the power and impact of street art activism, capturing the vibrancy and color of the works while adding a touch of sophistication and elegance through the refined color palette, spray-painted image, and geometric pattern design elements. The result is a dynamic and impactful visual identity.
Moodboard
The moodboard captures the energy, boldness, and vibrancy of street art activism through its use of bold colors, san-serif fonts, and geometric patterns.
Identity System
This identity system for the exhibition is designed to capture the essence of street art and graffiti while also conveying the exhibition's message and purpose. The logo is clean and simple, providing a strong contrast to the vibrant and highly stylized artwork that is featured in the exhibit. The spray paint marks that are incorporated into the logo give it an authentic feel that is true to the street art aesthetic. In addition to the logo, the identity system includes a set of brand elements that work together to create a cohesive visual language. The patterns used are inspired by the symmetry and shapes often captured in murals. The typography is bold and modern, making it easy to read, and complementing the displayed work.
Poster Design
The poster design for the exhibition is an extension of the overall identity system, featuring a clean and modular composition. The design is bold and eye-catching, drawing the viewer's attention with a powerful combination of typography, imagery, and color.
Print Materials and Signage
The print materials and signage for the exhibition are an essential component of the overall identity system, providing a tangible representation of the brand that visitors can interact with in-person. They are designed to be both informative and visually engaging, providing visitors with an immersive experience that highlights the artwork and the exhibition's purpose.
