Energy drinks branding
Naming, branding, logo development and packaging design for energy drinks with fruit flavors. Positioning for an active audience, bright design and rich tastes. A bold, daring, extraordinary design that attracts attention and stands out from the rest of the packages.
Roach Milk: energy drink with an attractive aroma of ripe plums and a pleasant sweetness
Hornet Tears: refreshing solar energy drink with a bright citrus taste and a slight sourness
Ant Blood: rich energy drink with a rich cherry flavor and a pleasant soda
The Concept
Most energy drink brands are associated with images of electricity, batteries, accumulators and other power sources. We decided to move away from the usual themes and focused on images that are pleasantly shocking. Bright acidic colors of liquid from insects, which, as a biostimulator, charge with wild energy.
Intriguing names, bright flavors and unusual packaging arouse interest and remain in the memory.
